Ritual: Creatine Greens

Ritual: Creatine Greens

Don’t just muscle up. Metabolize: Creatine Greens was designed to go beyond traditional creatine, supporting lean muscle and strength while expanding into healthy weight management, nutrition and metabolism support, and metabolic health through clinically studied microalgae.

Leading the design of Creatine Greens, I worked with the team to expand Ritual’s powder portfolio, evolving the packaging system established with Essential Protein for a new product category. The product introduced a new angle for Ritual, bringing together strength, nutrition, and metabolic support through connectioning creatine and greens. The packaging needed to communicate this more performance-driven, nutrient-dense product while still feeling unmistakably Ritual.

The launch also marked the first introduction of a new color into Ritual’s foundational palette. Drawing from the product’s greens and ingredients, we explored color as a way to create a stronger connection between product benefit and visual identity. Extensive color testing helped us find an expression that could work cohesively alongside Ritual’s iconic yellow.