Half Past Branding
A hard seltzer with a soft, distinct look. The most refreshing and charming companion at the party.
With heavy involvement in the initial concept phase, my role was to refine and fully develop ideas—building elements that would establish Half Past’s sustainability. Leading up to the launch, I defined the brand’s visual presence in its environment. My role included crafting custom illustrations that complemented the brand, overseeing product production, and supporting the web launch.
Credits
Agency, Manufactur
