Brunch Brand Identity Launch

Brunch Slippers Brand Identity Launch

Hotel-inspired slippers designed for the pace of everyday life, where leisure meets movement. Crafted with sneaker-level quality and durability, Brunch is made to go anywhere: seamlessly moving from home to street.

Motivated to establish an identity that could bridge the worlds of leisure and casual comfort with the energy of streetwear. The brand needed to feel simple and distinctive, while creating enough flexibility to evolve through future collaborations, products, and experiences

As lead designer, I refined the brand’s core concepts and translated the creative vision into production-ready products. I helped shape the initial product line and oversaw its development through launch, establishing a visual foundation that could grow from an emerging concept into a lifestyle label.

Shortly after launch, Brunch gained momentum through high-profile brand collaborations and strategic partnerships. The brand continued to expand its presence through pop-ups and promotional flagship retail experiences, establishing Brunch as a lifestyle brand beyond its original product.