Zac's Sweet Shop Web Identity and Launch

Zac's Sweet Shop Web Identity and Launch

L.A.-based Zac’s Sweet Shop is a vibrant confectionery brand known for decadent chocolates, cookies, cake pops, and dipped pretzels. Created for gifting, sharing, celebrations, and everyday indulgence, the brand brings a playful energy to every occasion.

With an established brand vision in place, Zac’s Sweet Shop was ready to refresh its identity and launch a new digital experience that reflected its energy, personality, and growing D2C business.

I translated the refreshed brand into a playful, energetic digital experience through a vibrant color palette, and intuitive user experience. The goal was to capture the brand’s nostalgic charm while giving it a fresh twist.

I designed and developed the website, shaping the visual language, color system, and user experience to create a spirited digital home for the brand. The site was designed to make shopping, gifting, and discovering Zac’s Sweet Shop feel as fun as the products themselves.