Verma Farms Packaging Design Refresh

Verma Farms Packaging Design Refresh

Verma Farms is a wellness brand that takes a colorful, approachable approach to premium CBD products, offering everything from gummies and tinctures to creams. Its vibrant personality brings a sense of fun and accessibility to the wellness category.

The challenge was to refresh the packaging system across the entire product collection while working within the brand’s existing containers. I aimed to create a cohesive system that could adapt across a wide range of product formats while maintaining a consistent and recognizable brand presence. Expanding from the existing logo identity, imaging what elements could push the brand to evolve.

I developed a clean, flexible packaging system that created clear distinction between products while maintaining a cohesive visual language across the collection. Achieved through type, layout and color, the system was designed to scale across different containers and formats without compromising the brand’s colorful personality.

I led the packaging design refresh across the full product collection, developing the visual system and applying it across various products and packaging formats. The goal was to evolve the brand while maintaining familiarity and loyalty with its existing audience and expanding its visual appeal within the category.