Ritual: Essential Protein Packaging Refresh

Ritual: Essential Protein Packaging Refresh

Help with the Heavy Lifting: The Clean Label Project Certified plant-based protein, made with organically farmed regenerative peas, that is raising the bar for heavy metal transparency.

Ritual’s Essential Protein line needed a packaging experience that felt as intentional and elevated as the product itself, while remaining instantly recognizable within the Ritual brand.

The objective was to rethink the packaging for both Vanilla and Chocolate Essential Protein, exploring new packaging formats and materials to create a more distinctive, functional, and tactile experience while establishing a functional design system.

I explored how the Ritual identity could translate into a new packaging format without losing the visual recognition and simplicity that define the brand. The focus was on creating a more intentional experience, from the physical format and materiality to color and graphic execution.

I led the packaging redesign through a highly collaborative, cross-functional process, from exploring packaging formats and testing materials to refining color and production details. The work required balancing creative ambition with the realities of manufacturing, cost, and COGS to develop a solution that was both elevated and viable for production.